Brickell Honda: from 117 to 666 AI mentions
The dealership already had a strong website, an established brand and solid organic presence. That did not mean AI systems recognized it as a trusted source.
666
AI mentions, up from 117 at the start
25%
share of voice - first among five Honda dealers
365
Google AI Overview citations, up from 44
67%
of checked ChatGPT questions mention the dealer
The result in brief
- AI mentions grew from 117 to 666 between November 2025 and March 2026 - an increase of 469%.
- Google AI Overview citations grew from 44 to 365 over the same period.
- Measured with 18 questions across four platforms in July 2026, Brickell Honda reached 25% share of voice - first among five Honda dealers in Miami.
The question we started from
Not "where do we rank on Google" but something else:
When a customer asks an AI assistant about a Honda dealer, service department or vehicle in Miami - does Brickell Honda appear in the answer?
Baseline - November 2025
| Indicator | November 2025 |
|---|---|
| AI Visibility Score | 24 |
| AI mentions | 117 |
| Google AI Overview citations | 44 |
| Google AI Mode mentions | 65 |
| ChatGPT citations | 8 |
What we did
We built a structure around one principle: discovery, understanding, trust, citation. Each step in the chain has different requirements and different signals.
- Optimization of eight key service pages
- Direct answer blocks for real customer questions
- FAQ sections and structured data
- Localized content for Miami
- Improved internal structure and linking
- Topical content built around the real questions Honda owners ask
- Technical optimization for machine readability
- Ongoing testing with real customer questions on the AI platforms
After the first phase - March 2026
| Indicator | Nov 2025 | Mar 2026 | Change |
|---|---|---|---|
| AI Visibility Score | 24 | 35 | +46% |
| AI mentions | 117 | 666 | +469% |
| Google AI Overview citations | 44 | 365 | +729% |
| Google AI Mode mentions | 65 | 272 | +318% |
| ChatGPT citations | 8 | 17 | +112% |
Percentages are calculated against the November 2025 baseline.
Where the result is weakest. ChatGPT citations grew from 8 to 17 - the most modest gain in the whole case. That is expected: being cited as a source is a harder signal than being mentioned and moves more slowly. We keep it in the table, because a case with no weak indicator does not describe real work.
The next level: share of voice
In July 2026 we moved to a stricter measurement. We tested 18 real buyer questions in ChatGPT, Gemini, Perplexity and Claude - 72 answers in total.
Brickell Honda was mentioned in 40 of 72 answers, or 56%.
Share of voice across 18 questions on four platforms, July 2026. First place in the observed competitive set under the methodology used.
From mention to citation
Visibility is not only about being named. The stronger signal is when the system uses your website as the source for its answer.
In July Brickell Honda received 21 citations, or 25% of all dealer citations in the observed set - level with the strongest competitor on this indicator.
Latest measurement - September 1, 2026
18 questions in ChatGPT:
- Mentioned in 12 of 18 questions - 67%
- Website cited in 9 of 18 - 50%
This measurement covers ChatGPT only, unlike the July one, which covered four platforms. The two are not directly comparable and should not be read as a decline or a gain relative to each other.
What the project showed
AI optimization does not replace SEO. It adds a separate layer to how customers find businesses.
The traditional question is "where do we rank on Google". The new one is "when a customer asks an AI assistant, are we in the answer - and does it use us as a source".
For Brickell Honda the answer moved from "sometimes" to measurable leadership in its local competitive set.
See where you stand
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