Clients no longer ask a colleague first. They ask AI.
Referrals used to be the main channel for professional services. They have not disappeared - but more and more often the first step is a question to ChatGPT. The answer contains three or four names. Are you one of them?
What your future customers actually ask
- "Which law firm in Chicago handles mid-market M&A for tech companies?"
- "I need a CPA firm in Austin that works with startups that have international revenue - who do you recommend?"
- "Which managed IT providers in Denver work with 50 to 200 person companies?"
- "Who can run a HIPAA compliance assessment for a clinic group in Florida?"
- "What is the difference between these two consulting firms for supply chain work?"
Every one of these questions has an answer. The answer has names in it. The question is whose.
Three reasons AI does not recommend you
A blurry specialization in the model's eyes
Your website lists fifteen practice areas. To the model, you are not an expert in anything specific. The competitor with three clearly described specializations appears more often.
No external confirmation
AI does not trust your website alone. It looks for consistency - professional profiles, publications, directories, mentions. For most firms, these sources are outdated, incomplete or contradictory.
Content that does not answer questions
A news page full of firm announcements does not help. The content that gets cited answers questions - the same ones your clients ask.
From diagnosis to change
We measure
We build a set of real questions for your business and track who appears for each one - you and up to five competitors.
We find the causes
For every query where you do not appear, we establish why. It is usually a combination of several factors.
We make the changes
We work on your website, your content and every external source the model uses to understand your business.
We track
A monthly report: how your share is moving, who is gaining and where to expand coverage.
When it makes sense
It works when
- ✓A new client is worth a significant amount - ongoing engagements, not one-off jobs
- ✓You have at least three or four direct competitors
- ✓Clients research before they call
- ✓Someone can apply changes to the website
It does not make sense if
You mostly handle one-off, low-value work, or your clients come entirely through personal referrals and do not research.
See where you stand
The check shows how often AI assistants mention your business for the questions your customers ask - and who they recommend instead.
Free · No commitment · Delivered within one business day